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Maniram Dewan School of Management
About School
Maniram Dutta Baruah, popularly known as Maniram Dewan(1806-1858) was an Assamese aristocrat in British India. He was one of the first persons to establish tea gardens in Assam. While initially he was a loyal ally of the British East India Company, later he was hanged by the British for conspiring against them during the 1857 uprising.
The School of Management has been named after the great pioneer of freedom struggle and independent entrepreneur Maniram Dewan.Maniram Dewan worked for Indianisation nearly two and half centuries back. He played a highly significant role in building Assam’s/India's economic prospect of tea by navigating his business interest in a tumultuous socio-political environment.
The managerial lessons from Maniram Dewan’s principles and practices are still relevant in the LPG era. He deserves to be regarded as the first CEO of India. He stands as a unique example of a 19th century administrator/manager/business leader/CEO who applied contextual intelligence to a variety of complex decision-making situations.
Maniram Dewan School of Management of Krishna Kanta Handiqui State Open University offers a number of UG (BBA and B. Com.), PG (M. Com. and MBA) and Diploma programmes (PGDBM, PGDHRM and PGDSMM) in addition to M.Phil. and Ph.D. programmes. The two disciplines under this School are– Commerce and Management.
Publications
Journals
2025
1. Chayanika Senapati, Nripendra Narayan Sarma and Smritishikha Choudhury (2025) (UGC Care listed) , Envisioning Turnaround in Indian Aviation—The Case of Jet Airways (2025), Emerging Economies Cases Journal. , ISSN 25166042241304554, 2025
2024
1. , 1. Sitola Dipti and Choudhury S (2024) Fostering Sustainable Practices: A Look at the CSR Efforts of Oil and Gas PSUS in Promoting Sustainability in North East India, Third Concept, January 2024, ISBN 09707247, Volume 37, No 443, pages 103-106 (UGC Care listed) , 2024
2. , Impact of Behavioural Biases on Fundamental Analysis Factors of Investment Decision: A Study on Retail Investors in Assam, 2024
3. , Rabindra Bharati University Journal of Economics, a UGC Care Listed Journal, Vol. XXVIII, No:3, ISSN: 0975-802X, Paper Title- Cost-Benefit Analysis of Orange Production: A Study of Tinsukia District in Assam, 2024
4. , Humanities and Social Science Studies, a UGC Care Listed Journal, Vol. 13, Issue 1, No. 5, ISSN 2319-829X, Paper Title- Securitization as a Tool for NPAs Management: A Study on the Select Public Sector Commercial Banks in India, 2024
5. , International Journal for Multidisciplinary Research (IJFMR), Peer Reviewed Journal, Vol-6, Issue-3, E-ISSN: 2582-2160, Paper Title- Financial Literacy and other factors influencing Investment Behaviour of Individual Investors: A Literature Review , 2024
6. Baishya, Sikha Rani; Choudhury, Smritishikha (2024) , Impact of Affective and Cognitive Appraisal on Recommendation Behavior and Engagement in Informal Complaints: Evidence from Indian Auto Sector, IUP Journal of Marketing Management. , vol. Vol. 23, p95 to. 118p. , Issue 2,, ISSN number: 0972-6845 , 2024
7. 3. Duarah, D., Choudhury, S., & Deka, D. July 2024 (UGC Care listed), The Impact of Previous Knowledge and Art Exposure on Self-Efficacy in Art Education: A Study of Pre-Service Teacher Trainees (2024). , Voices of Teachers and Teacher Educators,, vol. Vol XIII , Issue I, (ISSN 2455-1376), 2024
8. Baishya, Sikha Rani; Choudhury, Smritishikha (2024) , Influence of Emotion on Need Generation and Purchase Intention Among the Car Buyers: An Empirical Study (2024),, IUP Journal of Brand Management., vol. Vol. 21, p35-52p., No 3, , ISBN 9770972909007 , 2024
2023
1. , 2. Baishya, Sikha Rani; Choudhury, Smritishikha (2023) Impact of Pre-Purchase Emotional State on Information Search and Evaluation: An Empirical Study on Automobile Consumers in India., IUP Journal of Brand Management. Sep2023, Vol. 20 Issue 3, p5-26. 22p., 2023
2. , 3. Karmakar A and Choudhury S.(2023) Challenges of SHGs: A study on SHGs members of Barpeta district of Assam, The Clarion Volume 12, Number 1, PP 25-30 ISSN : 2277-1697, , 2023 DOI number: 10.5958/2277-937X.2023.00006.0
3. , 4. Choudhury S, Senapati C and Sarma N.N (2023) Management education in technology-mediated ODL platform – implications for educators in context of shifting learning path and digital divide, Asian Association of Open Universities Journal Emerald Publishing Limited e-ISSN: 2414-6994 p-ISSN: 1858-3431 (SCOPUS indexed) Volume 18 Issue 2, , 2023 10.1108/AAOUJ-08-2022-011
4. , 5. Mahanta Urmimala; Choudhury, Smritishikha (2023), অসমৰ ঔদ্যোগীকৰণৰ বিকাশত সত্ৰৰ ভূমিকা , Divashi Rastrasewak journal, ISSN 2321-4945, (UGC Care listed)., 2023
5. , 6. Sitola Dipti and Choudhury S (2023) Exploring the Indian Perspective: Building Green Brand Equity through Corporate Social Responsibility, Third Concept, April 2023, ISBN 09707247, Volume 37, No 434, pages 122-126 (UGC Care listed), 2023
6. , International Journal for Multidisciplinary Research (IJFMR), a Peer Reviewed Journal, Volume 5, Issue 3, E-ISSN: 2582-2160, Paper Title- A Study on Customer Perception Towards Digital Banking and Cyber Security: With Special Focus on Select Cities in India Co-author, 2023
7. , Divashi Rashtrasewak, a UGC Care listed Journal, ISSN: 2321-4945, Paper Title- সেউজ বেংকিং ব্যৱহাৰত বিত্তীয় শিক্ষাৰ প্রয়োজনীয়তা, 2023
8. , Rabindra Bharati University Journal of Economics’, a UGC Care listed Journal, Vol. XXVII, No:5, ISSN: 0975-802X, Paper Title- A comparative study on the Securitisation by Public and Private Sector Commercial Banks, 2023
9. , Vanijya, a Peer Reviewed Journal, Vol-31, ISSN 0972-6594, Paper Title- Customers’ Perception regarding Green Banking Services and E-CRM Practices in select cities of India, 2023
2022
1. , 7. Mahanta Urmimala; Choudhury, Smritishikha (2022) Role of Sattras in developing entrepreneurship in Assam, Prestige International Journal of Management and Research ISSN 0974-6080 ,2022, Vol. 15, Issue1- 2, p109-119p., 2022
2. , 8. Baishya, Sikha Rani; Choudhury, Smritishikha (2022) Impact of Consumption Emotions on Post-Purchase Satisfaction of Automotive Customers, IUP Journal of Brand Management. ISBN 9788131427958 Jun2022, Vol. 19 Issue 2, p43-64. 22p., 2022
3. , 10. Karmakar A and Choudhury S.(2022) Role of microfinance in financial inclusion among the rural poor: A comparative study between members of SHGS and members of JLGS in Barpeta district of Assam International Journal of Commerce and Management Research ISSN: 2455-1627, Volume 8, Issue 1, 2022, Page No. 55-60 , 2022
4. , Journal of Open Learning and Research Communication, a Peer Reviewed Journal, Vol-VII, ISSN 2456-2742, Paper Title- Mounting cyber threats in banking industry: Identifying major contributing factors towards internet banking regarding proactive support system, 2022
2021
1. , 11. Sitola Dipti and Choudhury S (2021) Green Branding Initiatives of Patanjali Hair Care Products in the Guwahati Market: A Study, The IUP Journal of Brand Management, ISBN 9788131427958 Volume 18, issue 3, pages 29-44, 2021
2. , 12. Choudhury S and Senapati C (2021) Digital Education and Assam: A Case Study of KKHSOU NSOU-OPEN JOURNAL 4, No.1, pages53-57, 2021, ISSN 2581-5415, 2021
2020
1. , 13. "Value Chain Interventions – Imperatives for Livelihood Development" with co-author Prof. N.N.Sarma, is published in Volume 13 Issue 1, July, 2020 of Pacific Business Review International (ISSN 0974-438X). (UGC Care listed), 2020
2018
1. , International Journal of Business and Management Invention (IJBMI), a UGC Approved Journal, Vol-7, Issue-8, ISSN (Online) 2319-8028, ISSN (Print): 2319-801X, Paper Title- Adoption And Usage Of Sustainable Green Banking Practices: An Empirical Study On Internet Banking In Assam, 2018
2. , International Journal of Management Studies (IJMS), a UGC Approved Journal, Vol-V, Special Issue-1, ISSN(Print) 2249-0302 ISSN (Online) 2231-2528, Paper Title- Customers’ Perception on Green Banking Practices of State Bank of India: A SWOC Analysis, 2018
3. , International Journal of Research and Analytical Reviews (IJRAR), a UGC Approved Journal, Vol-5, Issue-4, e ISSN 2348 –1269, Print ISSN 2349-5138, Paper Title- Use of Mobile Phones in College Premises: A Case Study on Undergraduate Students in Jorhat District of Assam, 2018
4. , International Research Journal of Engineering and Technology (IRJET), a Peer Reviewed Journal, Vol-5, Issue-1, e-ISSN: 2395-0056 print-ISSN: 2395-0072, Paper Title- Is Mobile Phone Indispensable in Colleges? A Study on Undergraduate Students of Commerce, 2018
2016
1. , Role of Study Centres in Open and Distance Learning System: A case study on KKHSOU (2016), Journal of Open Learning and Research Communication ISBN 2456-2742, 2016
2015
1. , Indian Journal of Commerce and Management Studies, a UGC Approved Journal, Vol-VI, Issue-3, EISSN: 2229-5674 ISSN: 2249-0310, Paper Title- Green Banking Practices: A Study on Environmental Strategies of Banks with special reference to State Bank of India, 2015
2014
1. , Measuring Customer Based Brand Equity for Premium Detergent Brands in the Indian Market (2014) with co-author Prof. Rinalini P. Kakati, Pacific Business Review International ISBN 0974-438X (UGC Care listed), 2014
2. , An Analytical Study of Spill-over Effect of Different Branding Elements on Customer-Based Brand (2014) co-author Prof. Rinalini P. Kakati, The IUP Journal of Brand Management, ISBN 9788131427958,, 2014
2013
1. , Kakati, R. P., & Choudhury, S. (2013). Measuring customer-based brand equity through brand building blocks for durables. IUP Journal of Brand Management, 10(2), 24., 2013
2. , Vanijya, a Peer Reviewed Journal, Vol-23, ISSN 0972-6594, Paper Title- Financial Inclusion through Alternative Channels -a case study on customers’ adoption with special reference to SBI in Jorhat, 2013
3. , Research Promoter, a Peer Reviewed Journal, Vol-II, No-III, ISSN 2231 0193, Paper Title- Banking on the Bench to Virtual Banking: -An Analysis of Augmentation of Banking in India, 2013
4. , Utkarsh, a Peer Reviewed Journal, Vol-1, No-1, ISSN 2347-8381, Paper Title- Augmentation of ATM in Assam: an empirical study of State Bank of India, 2013
5. , Research Promoter, a Peer Reviewed Journal, Vol-IV, No-IV, ISSN 2231 0193, Paper Title- DELIVERING E-BANKING SERVICES THROUGH ATM: a study of the SBI operating in Assam, 2013
2012
1. , Research Promoter, a Peer Reviewed Journal, Vol-II, No-II, ISSN 2231 0193, Paper Title- Green Banking Practices: an analysis of green projects undertaken by SBI in Assam, 2012
2. , Asian Journal of Research in Social Science and Humanities, a Peer Reviewed Journal, Volume 2, Issue 11, ISSN 2249‐7315, Paper Title- Customers’ Adoption and Usages of Green Banking Practices: an Empirical Study of SBI Operating in Jorhat, Assam, 2012
3. , Radix International Journal of Research in Social Science, Peer Reviewed Journal, Volume 1, Issue 12, ISSN 2250 – 3994, Paper Title- Green Homes Scheme of State Bank of India: A Step for Sustaining Urbanization, 2012
2011
1. , Southern Economist, a Peer Reviewed Journal, Vol-50, No-12, ISSN-0038-4046, Paper Title- Green Financing for Green Entrepreneurship -Role of SIDBI in creating new class of entrepreneurs for sustainable development in NER of India, 2011
Conference Proceedings
2022
1. , 9. Sitola Dipti and Choudhury S (2022) Exploring trends and opportunities in green marketing of FMCG sectors in India, Business Practices in the age of innovation, disruption and sustainability, ISBN 9788131427958 Volume 2, Gauhati University, pages 83-89, 2022
2. , Book Chapter, Book Title- Unorganized Sector of Assam Economy (Issues of Sustainability), Paper Title- A study on the Trends of Securitisation in India, 2022
2016
1. , Proceedings of International Seminar on “Make in India: the Road Ahead”, Organised by India habitat Centre, New Delhi on 3-4 January, 2016, ISBN-978-81-923211-8-9, Paper Title- Ethical Issues of Banks towards the Environment: A Study on Green Practices of State Bank of India in Assam, 2016
2014
1. , Does Advertising influences on Enhancing Customer Based Brand Equity? (2014), International Proceedings of Economics Development and Research, (vol 79) ISSN 20104626, 2014
2012
1. , ISWESD 2012, Proceedings of International Seminar & Workshop on Energy, Sustainability and Development organised by Sibsagar College, 12-14 Oct 2012, ISSN-978-81-925299-0-5, Paper Title- Green Banking Practices for Sustainable Development –Role of SBI Operating in Assam , 2012
2. , Proceedings of National Seminar on “Urbanisation and its Impact in Today’s World, with Special Reference to NER” organised by CKB Commerce College, Jorhat, 4th & 5th May 2012, Paper Title- Green Buildings for Green Urbanisation: role of SBI introducing Green Homes for sustaining Urbanisation, 2012
2011
1. , Professionalizing the Commerce education in the NE Region in India, Paper Title- Some Observations on Commerce Education in North-Eastern in India, 2011